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Agile for Marketing On-Demand Microcredentials Course

Enrollers
120K+Enrolled
4.9/5 4.9/5
4.9 1k+ Enrolled 4Hrs Beginner
  • Earn 4 SEUs upon successful completion of the course

  • 4 hours of on-demand Agile for Marketing course content

  • Learn agile principles, frameworks, and tools for marketers

  • Non-members receive a 2-year Scrum Alliance membership

  • Learn a customer-centric Agile approach to Marketing practices

Agile for Marketing On-Demand Microcredentials Course

Ready to take the next step?

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banAlarm2 days left at this price!

Language: English

Completion Certificate

365 days access

banAlarm2 days left at this price!

Language: English

Completion Certificate

365 days access

What Will You Learn in This Agile for Marketing course?

Agile Marketing Foundations

Understand the core principles and key benefits of using agile methods to improve your marketing team's results.

Essential Agile Frameworks

Learn about the two main agile frameworks and how to apply them specifically to your marketing projects.

Agile Planning Strategies

Master the art of agile planning to execute your marketing campaigns with more flexibility and speed.

Measuring Marketing Success

Find out how to track important metrics and calculate ROI to prove the value of your agile efforts.

Practical Implementation Techniques

Gain hands-on techniques and tools to launch agile workflows within your daily marketing operations successfully.

Real-World Agile Application

Learn how to solve common marketing challenges by applying agile solutions to drive continuous growth and efficiency.

Benefits of Agile for Marketing Micro-credential Course

Focused Marketing Skills

Learn Agile marketing knowledge focused on specific marketing areas, helping you work better with campaigns, content, and planning.

Relevant Marketing Topics

Study marketing topics chosen to match current industry needs, changing customer behavior, and new ways teams work.

Cost-Effective Training

Get valuable Agile marketing training at a lower cost compared to long certification programs or degree courses.

Fast Credential Completion

Earn your Agile marketing credential in just a few hours instead of weeks or months.

Practical Marketing Use

Build marketing skills you can use immediately in your daily work, campaigns, and team activities.

Recognized and Stackable

Earn a Scrum Alliance, validated micro-credential that can be stacked with others to build a complete learning pathway.

5 sections | 16 lectures

Expand all sections

  • Definition of agile marketing and its key principles
  • Difference between traditional and agile marketing
  • How agile can improve marketing efficiency and effectiveness
  • How to identify the challenges and benefits of adopting agile in marketing

  • Description of scrum and kanban
  • Evaluate the suitability of the Scrum and Kanban frameworks for various marketing campaigns

  • How to develop a marketing roadmap using agile principles
  • How to prioritize marketing initiatives effectively

  • Definition of key performance indicators (KPIs) for agile marketing
  • How to track and analyze marketing metrics to measure performance
  • How to calculate ROI for marketing campaigns
  • Uses of data-driven insights to optimize marketing strategies

  • Develop user stories and acceptance criteria for marketing projects
  • Utilize A/B testing and experimentation to optimize marketing campaigns
  • Apply agile principles to content marketing, social media marketing, and other marketing channels
  • Leverage day-to-day social media presence and ongoing customer collaboration to market the product

Prerequisites

  • No prior agile or marketing experience is required.

  • Anyone interested in learning agile methods to improve their marketing work is welcome to join.

Who should enroll in this Agile for Marketing course?

  • Marketing and sales professionals
  • Marketing and sales leaders
  • Digital marketers
  • Content marketers
  • Social media managers
  • Data Analysts
  • PR Teams
  • Content Teams
  • Creative Teams
  • Product Marketing Teams
  • Paid/Digital Marketing Media
  • SEO and PPC Managers
  • Individual Contributors
  • Marketing analysts
  • Entrepreneurs
  • Start-up founders

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